Case Study One
Large Pharmaceutical Company

Working closely with the education department of one of the world's leading pharmaceutical companies to measure ROI, Digiton's CEO implemented a comprehensive and programmatic research initiative targeting internal audiences, as well as a national, randomized sample of healthcare professionals.

The study included interviews with healthcare thought leaders, medical and professional association executives and key internal executives. In addition, the study included real-time focus groups nationwide followed by a telephonic survey of select physicians (across specialties), nurses, nurse practitioners and physician assistants.

Among other findings from this research, the company learned its education department was ranked first among pharmaceutical companies in respect to quality and contribution to diagnosing and prescribing behaviors. The study also revealed Continuing Education (CE) and Continuing Medical Education (CME) trends and needs for 2000 - 2002. Digiton's CEO was consequently awarded the opportunity to replicate the study for the following three years in the United States and Canada.

Case Study Two
Large Pharmaceutical Company

Digiton has worked closely with key management from a global pharmaceutical organization to help develop a business plan and build an internal training department responsible for training and developing more than 6,000 sales and marketing employees. These large-scale initiatives have utilized every service area offered by Digiton, including business consulting, market research, branding, strategy, integrated communications planning, organizational development, integrated communication, and Internet technologies.

Our team helped create a consistent image and brand for the new department throughout the organization, including its 4,000+ sales force across the country. Our efforts to build a flexible and robust training program included enhancing and designing training materials; leveraging technology for training needs; establishing mind share and recognition among audiences; implementing a formal evaluation program to measure effectiveness; building custom web-based databases for tracking and measuring ROI; optimizing operations costs; designing various training programs and implementing ongoing communication programs with target audiences.

Due to the success of the program, Digiton has been retained to continue these initiatives in the company's current post-merger environment.

Case Study Three
Large Telecommunication Company

Working closely with a division of a large telecommunication company, Digiton's CEO and consultants conducted a competitive study to assess the challenges and the value of a new market entry, developed a business case, and a business plan for a successful market introduction. A research program assessed market issues, challenges and indexing factors for introductions and positioning. The results were used to not only develop a business plan but also a national marketing and branding campaign that lead to over 7 million dollars in new business in the first 14 months.

Case Study Four
Large National Associations

Members of Digiton's team worked closely with a large, national association in need of rejuvenating its steadily declining membership and improving competitive positioning. Working closely with the association, Digiton consultants identified the following objectives: re-establish the society's focus and direction; rebuild membership; and ensure the organization's future and long-term viability. Our business plan design incorporated facilitative and information programs directed through educational vehicles. The study lead to development of a business plan and implementation in collaboration with Digiton leading to increased revenues by 131% within 18 months.

After a comprehensive RFP process, three leading aftermarket associations recently awarded Digiton to investigate the value of an industry data warehouse as well as the development of a RFP…

Posted August 9, 2005, 9 a.m. EST

BETHESDA, MD -- Industry studies indicate that significant sales are lost each year due to old, inaccurate and inconsistent data available to aftermarket resellers. As a result, three of the leading automotive aftermarket trade associations have joined to initiate a study to determine the feasibility of an industry data repository and delivery system.

The consortium, known as the Aftermarket Data Trust (ADT), includes staff and member representatives from the Automotive Aftermarket Industry Association (AAIA), the Automotive Aftermarket Suppliers Association (AASA) and the Specialty Equipment Market Association (SEMA). The ADT has held a series of meetings to research potential solutions to the industry's challenges of inconsistent data (catalog and product attribute) and delivery methods.

The ADT recently selected Digiton, a Raleigh, N.C.-based consulting firm, to conduct an industry-wide study to identify the needs of companies in the aftermarket supply chain, evaluate the feasibility/acceptability of an industry solution, develop a technical model of a solution and help guide the ADT in selecting potential vendors for building/managing the ultimate solution.

“The automotive aftermarket depends on a tremendous amount of product attribute and catalog application data to conduct business,” said Dr. Mitch Javidi, Digiton chief executive officer. “Just as important as the ability to publish and read this data electronically is the requirement for fast, accurate exchange of data between trading partners. Data about a product or application that is out of date or months behind is a liability and usually results in lost sales.”

Javidi noted that several studies and editorials have tried to assign an annual cost to slow, incomplete or inaccurate information in the aftermarket value chain. “It is sufficient to say the cost of the problem is measured in the billions of dollars,” he said.

A possible benefit to aftermarket parts manufacturers is the elimination of multiple methods of preparing and disseminating data to customers. Currently, each supplier spends significant dollars on creating paper catalogs, CDs and publishing data online.

Aftermarket resellers would benefit from having accurate and current data at the store counter level, which would enable counter people to direct customers to the right part for the right application and avoid losing sales to other local sources.

While virtually all players in the aftermarket agree that poor data sharing is a problem, there has been no consensus to date on how to solve this problem. Javidi added that the purpose of the study is to determine if and how a data repository and distribution system would work, the possible costs for such a system and potential vendors to execute the system. The study will include focus groups, large sample on-line and telephonic studies as well as interviews of many executives and leaders from various aftermarket segments. It ultimately will provide the benefits, risks and challenges for such a system to become reality.

Case Study Five 
Mid-Size Convention & Visitors Bureau

For the last 10 years, Digiton works with a Convention & Visitors Bureau of a midsize metropolitan area annually to conduct research designed to measure perceptions of the community and test the effectiveness of integrated communication campaigns developed based on each year's research findings. Our research for this client typically includes focus groups, telephonic surveys and opinion leader interviews. As a result of the findings, the organization is continuously able to adjust its advertising and marketing strategy to best meet the current market conditions and stakeholder perceptions. This approach has resulted in improved perceptions of the community each year, thereby strengthening market positioning and competitiveness.

In 2003, Digiton worked with another Convention & Visitors Bureau of a midsize metropolitan area to conduct a national research assessing visitors’ and convention planners’ needs in an attempt to attract more business to the area. The results lead to the development of a comprehensive business, architectural and economical plan development and implementation in collaboration with Digiton increasing visitation by 56% within 19 months.