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FOR IMMEDIATE RELEASE
Contact: Beth Mullaney
Senior Manager, Marketing
919.577.0800 Ext. 112
bmullaney@digiton.com
Digiton Corporation Announces Promotion Of Tiffany Ahlers To Vice President Of Global Marketing
Holly Springs, NC, August, 2004 – Digiton Corporation, a collaborative business consulting, marketing and eservices firm, located near Research Triangle Park, is pleased to announce the promotion of Tiffany Ahlers to Vice President of Global Marketing.
As Vice President of Global Marketing, Ahlers will be managing marketing strategy creation and deployment for Digiton and its clients worldwide. Ahlers joined Digiton in 2001 as senior marketing manager and rapidly established herself as a leader in the company. She provides knowledge and expertise in marketing/brand strategy, product launches, market research, competitive intelligence, communications creation and management and creative direction to Digiton and its clients.
Dr. Mitch Javidi, chairman, president and CEO of Digiton, said: "We are very pleased to announce this promotion. This adds to the company’s deep bench leadership strength allowing us to capitalize and utilize Tiffany’s talents for our key strategic deployments underway worldwide. Her creativity, insight and keen intellect are among her greatest strengths, and her breadth of marketing understanding in the life sciences industry is not easily paralleled."
Ahlers began her career in healthcare as a Regional Marketing Director for long-term care and assisted living companies. Ahlers considers her greatest professional accomplishment to co-author a feasibility study that validated the need for a dedicated Alzheimer’s assisted living unit--the first of its kind in West Virginia. In addition to that research study, she was also responsible for community awareness, census development, sales training, managing a sales force and the development of marketing/communication programs for over 12 regional centers. During her career, Ahlers also served as a Senior Account Executive for a business-to-business advertising agency. In this role, she provided project management and acted as a client liaison for over 30 accounts during her tenure. As part of the creative team, she worked on various branding, advertising and direct mail campaigns and promotions. As well, she has served as interim product managers for several key pharmaceutical products and launches while at Digiton. A West Virginia native, she earned her Bachelors of Science Degree in Journalism from West Virginia University in Morgantown, West Virginia.
About Digiton Corporation
Digiton Corporation is a collaborative business consulting, marketing and e-services company. Digiton is a privately held firm established in 1998. A partial list of clients includes: Accenture, Aventis Pharmaceuticals, American Society of Health-System Pharmacists, Cardinal Health, GlaxoSmithKline, Janssen Medical Affairs, Valeant Pharmaceuticals, Greer, Respirics, TEAMM Pharmaceuticals, AT&T and MEMA.
Connect with Digiton - one of the world's most innovative Business Consulting, Marketing and eServices companies at www.digiton.com
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